Walmart Launches Circular Connector, Merging Innovation and Implementation

Published on: 11 April 2022
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Walmart has never shied away from setting big, ambitious goals, whether it's committing to 100% renewable energy or 100% recyclable, reusable, or industrially compostable packaging by 2025.

Innovation is critical to achieving our objectives and meeting our customers' growing demand for sustainable/sustainably packaged products. The Circular Connector: Launched today, Walmart's Circular Connector is an online tool designed to bridge the gap between companies looking for more sustainable packaging ideas and those that provide them.

In other words, it is a platform designed to help accelerate packaging innovation and implementation. We want to make it easier for sourcing teams and brand companies to quickly find sustainable packaging solutions, allowing us all to move more quickly together to reduce waste from our communities, oceans, and environment. And, as you may know, Walmart is all about driving efficiencies. With the Circular Connector, we hope to make it easier for brands and innovators to identify and implement more sustainable packaging solutions.

The Circular Connector is now available on WalmartSustainabilityHub.com for all packaging companies interested in submitting sustainable packaging solutions. To be eligible, innovations must align with Walmart's sustainable packaging goals. Each submission will be screened against Walmart's sustainable packaging goals, and if aligned, will be published later this year for public download on walmartsustainabilityhub.com, as well as made available to Walmart private brands associates and suppliers for consideration.

Source: Walmart newsrom

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