SZA Sings for Forests at GRAMMYs with Mastercard
Mastercard, in collaboration with Lyft and SiriusXM, solidified its commitment to restore 100 million trees worldwide through the Priceless Planet Coalition during the 2024 GRAMMYs campaign.
The campaign featured a special performance by SZA at the GRAMMY House presented by Mastercard, encouraging people to join the effort to replenish forests.
Recognising music's ability to mobilise movements, Mastercard leveraged its network and partnerships to foster collective action for the environment. Rustom Dastoor, EVP of Marketing and Communications for Mastercard North America, stressed the importance of collective efforts in creating impactful change for the planet, highlighting the inspirational role of music in uniting people.
Mastercard's campaign offers multiple avenues for consumer involvement in the Priceless Planet Coalition:
Through Purchases: Consumers using their U.S. World or World Elite Mastercard for Lyft rides can have a tree planted, with Mastercard aiming to plant up to half a million trees by February 29, 2024. Similarly, subscribing to SiriusXM’s All Access (App Only) plan via a dedicated Mastercard link will result in planting 10 trees, with the potential for more based on app usage, aiming for the same tree planting goal by March 31, 2024.
Through Inspirational Performances: SZA's debut performance of "Saturn" from her upcoming album, LANA, stressed the importance of sustainable actions for the future. Mastercard initiated an Instagram sweepstakes where cardholders could win a tree seed incorporated into SZA's performance outfit.
Through Virtual Reforestation Gaming: Mastercard partnered with GameSquare to launch "Restore the Forest Speedrun" within Fortnite's UEFN engine, enabling players to compete and generate virtual trees by running through a specially designed course.
Through GRAMMY House Engagement: The GRAMMY House presented by Mastercard provided an immersive experience for attendees during GRAMMY Week, educating them about Mastercard's commitment to tree restoration.
Mastercard's involvement in the GRAMMYs shows its dedication to music and its role as a longstanding supporter of the industry. Through the Priceless Planet Coalition, Mastercard collaborates with over 140 partners to combat climate change and restore trees in regions with significant environmental impact.
For more information, visit www.mastercard.com/forceofnature.