Survey Reveals 4 Keys to Sustainable Transformation
Fujitsu Ltd
Fujitsu has unveiled the results of its highly anticipated Fujitsu Future Insights Global Sustainability Transformation Survey Report 2023.
Drawing insights from 1,800 executives and decision-makers across nine countries, this comprehensive survey aims to illuminate the current state and global trends surrounding sustainability transformation.
In collaboration with Oxford Economics, the survey explores the role of digital transformation in achieving sustainability goals, identifies four key success factors, and provides industry-specific insights for the years leading up to 2030.
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The Power of Sustainability
Environmental and social sustainability challenges, ranging from climate change to geopolitical tensions, have become intertwined and are significantly impacting businesses. Recognising the urgency to address these challenges, Fujitsu surveyed in partnership with Oxford Economics to examine the current state and critical success factors for sustainability transformation.
The Current State of Sustainability Transformation
According to the survey, a mere 8% of organisations can be considered true sustainability leaders, demonstrating a genuine commitment to building organisational capacity, implementing strategies, and delivering tangible outcomes.
While business leaders recognise the importance of transforming their organisations to drive value for both the environment and society, they also acknowledge the complexity and scale of the task at hand. The survey findings indicate that many organisations are still in the early stages of their sustainability transformation journey.
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Four Key Success Factors for Sustainability Transformation
Through an analysis of sustainability leaders, the survey identified four key success factors that underpin effective sustainability transformation:
Leadership driven by a purpose centred on sustainability
Cultivating empathy among customers and employees, including skill development, diversity promotion, and inclusion
Integrating sustainability into core business practices
Implementing a dual approach that combines digital transformation and sustainability efforts
For instance, the survey revealed that 89% of sustainability leaders develop or improve new businesses based on their purpose, while only 45% of non-leaders actively engage in purpose-driven management.
Technology as an Accelerator for Sustainability Transformation
The survey demonstrated that sustainability leaders are at the forefront of driving digital transformation and possess robust digital capabilities within their organisations.
Notably, 84% of sustainability leaders have employees equipped with the necessary digital skills, and 79% employ progressive methodologies such as agile development. Moreover, 78% are leveraging data and digital technologies to transform their business processes.
The survey also highlighted the significance of five key dimensions—automation, experience, innovation, resilience, and trust—in digital-led sustainability transformation. It examines the status of sustainability transformation across industries in these dimensions as well as the anticipated technology implementation trends between 2025 and 2030.
For instance, approximately two-thirds of respondents already implement AI to automate tasks and enhance employee productivity and experience. Additionally, 42% expect that more than half of all business tasks within their organisations will involve collaboration between humans and AI by 2030.
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Source: Fujitsu Limited
