Two Years Into Project Earth, Selfridges Zeroes in on Circular Future For Shopping
In August 2020, building on more than ten years of retail activism, Selfridges launched Project Earth, its transformational sustainability strategy. Today, Selfridges shares its first Project Earth Report, detailing the initiative’s progress and setting out the next steps in its plan to reinvent retail to imagine and create a sustainable future for people and planet.
Recognising the need for radical transformation to address the climate emergency, Selfridges sets a new ambitious target for 45% of transactions1 across its four stores and online to come from circular products and services by 2030 and to only stock products that meet strict environmental and ethical standards.
Selfridges’ 2020 commitments were underpinned by a target to achieve net zero carbon emissions across the business by 2050. Last year, Selfridges accelerated its net-zero carbon commitment by 10 years, to be achieved by 2040, as a signatory to the Climate Pledge. To achieve this, Selfridges will move from a period of experimentation and exploration into a phase of embedding and accelerating change, through new commitments across Materials, Models and Mindsets.
Andrew Keith, Selfridges Managing Director, says:
“In creating our store of tomorrow, we must commit to a fundamental shift in the way that we do business and use the Selfridges platform for change. Our vision is to reinvent retail and create a more sustainable future, and Project Earth and our new targets underpin this.
We recognise that we need to challenge ourselves to accelerate change, and our ambitious circular and materials targets do just that. We don’t have all the answers, but we are committed to finding solutions through a continued imaginative approach to retail innovation. The scale of our ambitions cannot be underestimated, but we are inspired by what lies ahead and how we bring this to life for our customers.”
Through its original Project Earth commitments, Selfridges aims to help customers change the way they shop in three ways: by addressing the materials used in products, launching and exploring new retail models such as repair and resell and engaging with teams, partners, and customers to inspire a shift in mindsets.