National fire protection association and domino's® collaborate to deliver fire safety messages

Throughout the United States, participating Domino's restaurants will highlight this year's campaign theme, "Learn the Sounds of Fire Safety," during Fire Prevention Week. Customers who order pizza may be surprised to see a fire engine accompanying their delivery.

During Fire Prevention Week (Oct. 3-9), participating Domino's stores throughout the U.S. will highlight this year's campaign theme, "Learn the Sounds of Fire Safety," with flyers on top of pizza boxes. The flyers will include important fire safety tips – such as educating everyone about the sounds smoke alarms make, what those sounds mean and how to respond to them.  

Customers who order from participating Domino's stores throughout the U.S. during Fire Prevention Week may also be surprised when their delivery arrives accompanied by a fire engine. If the smoke alarms in the home are working, the pizza is free. If the smoke alarms are not working, the firefighters will replace the batteries or install fully functioning alarms.

"Every year, Domino's stores look forward to partnering with their local fire departments and the NFPA to spread fire safety messages in an exciting and unexpected way,"

said Jenny Fouracre, Domino's spokeswoman.

"This is the 14th year in a row that Domino's has brought the program to neighborhoods across the U.S."

"In a fire, mere seconds can mean the difference between a safe escape and a tragedy,"

said Lorraine Carli, NFPA's vice president of outreach and advocacy.

"That is why it is so important that everyone in the home understands the sounds of smoke and carbon monoxide alarms and knows exactly how to respond. We hope to raise awareness about these potentially life-saving messages through our partnership with Domino's."

Source: Dominos news