Japan Airlines' Eco-Friendly Clothes Rental Service

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by KnowESG
KnowESG_Japan Airlines offers innovative clothes rental service to up sustainability
Image courtesy of Japan Airlines

Passengers travelling with Japan Airlines (JAL) now have the option to pack light when heading to the Far East, as the carrier is set to trial a clothes rental scheme in a push for more sustainable travel.

The Japanese flag carrier has partnered with business investment firm Sumitomo Corporation to launch the innovative ‘Any Wear, Anywhere’ service for tourists and business travellers flying to Japan.

Under the scheme, which is on an initial trial from July 5, 2023, through to August 31, 2024, passengers will be able to rent a set of clothes for the entire duration of their stay in Japan, meaning all they will have to bring onboard with them is their valuables, the clothes they’re wearing, and some toiletries.

Japan Airlines hopes that the new service will encourage its customers to cut down on their luggage, which would, in turn, help the airline reduce its carbon emissions and, at the same time, help passengers save on baggage fees. According to the carrier, reducing weight by 1kg on a long-haul flight between New York and Tokyo could help cut out 0.75 kilograms of carbon emissions.

The clothing rental scheme prices start at around $28 and rise to $48, depending on the number of outfits you want to hire. Passengers can rent up to eight outfits for two weeks.

To sign up for the service, you must visit the airline’s ‘Any Wear, Anywhere’ website at least one month before your flight, where you can select the clothes you desire. You must enter your flight reservation number, arrival and departure dates, and accommodation details, followed by a payment. You can then pick up the clothes you ordered at your hotel in Japan and drop them off at the exact location when it’s time to leave.

“With more and more people flying again after the COVID-19 pandemic and with the recent emphasis on sustainability, there is a growing movement around the world to promote sustainable tourism,” said Japan Airlines in a press release.

“Travelers increasingly desire to make more sustainable choices regarding their travel destinations, accommodations, transportation, etc., but they still lack sufficient options. For example, most travellers now enjoy eating at restaurants and staying at hotels at their destination, but they generally bring their clothing from home.”

“The concept of the service is, therefore, to provide a travel experience with minimal luggage by offering clothing rentals at the destination, thereby creating environmental value. By expanding the use of the service, we aim to create an environment where travellers can use local options for all aspects of their clothing, food, and accommodation, transforming travel and business trips into more sustainable experiences.”

The service is currently only available for passengers travelling to Japan with Japan Airlines. However, if the trial proves successful, Sumitomo plans to roll out the service to other oneworld alliance members, which include American Airlines, British Airways, Qantas, and Qatar Airways.

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Source: Business Traveler

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