Viant Technology Commits to Sustainability
Viant Technology, a company specialising in people-based advertising software, has joined Ad Net Zero, a coalition working towards sustainability in the advertising industry, as a founding member. The move is part of Viant's efforts to promote sustainability in its operations.
"Viant's shared sustainability vision and history of developing innovative solutions make them an ideal partner in our journey toward advertising sustainability," said John Osborn, Ad Net Zero's USA Director.
Viant has also introduced Adtricity, a programme aimed at reducing the carbon impact of its operations. Adtricity offers Renewable Energy Credits (RECs) to eligible customers as an incentive for their media investment. The RECs can be utilised to meet the customers' carbon reduction goals.
“The new climate reality requires a new mandate for change—where ideas are turned into real action. We understand that climate change cannot be addressed by one of us alone. It requires participation and action from us all,” said Tim Vanderhook, Co-Founder & CEO, Viant. “At Viant, we believe that the digital advertising industry drives change, and makes economies and communities thrive. This is why we are so thrilled to introduce Adtricity and our new partnership with Ad Net Zero. As we continue to advance our own sustainability journey and explore additional ways to make an impact, we will continue to seek out opportunities where we can support our customers in taking action.”
Viant is committed to improving sustainability for both the company and its customers. As part of this effort, Viant aims to become carbon-neutral in energy usage by the end of 2023. This will be achieved through the purchase of qualified renewable energy to offset emissions generated by its ad tech infrastructure as well as improvements in supply chain efficiency.
The company's focus on sustainability is embedded in its business framework and builds on prior investments, such as the launch of a 35,000-panel solar farm in North Carolina in 2020, aimed at producing clean energy.
Source: Viant Technology