Toyota Rolls Out All-New Prius HEV in Japan
Toyota Motor Corp.
Toyota Motor Corporation (Toyota) said that sales of its brand-new Prius Series Parallel Hybrid (HEV) models had begun. It will also launch Plug-in Hybrid (PHEV) models around March this year.
When it came out in 1997, the Prius was the first mass-produced hybrid car in the world. As a new-generation eco-car with great fuel efficiency, it has helped HEVs become more popular. Nowadays, hybrid technologies are used in a wide variety of models that are liked and enjoyed by people worldwide.
Toyota wanted to make a new Prius HEV that customers would love and remember as their favourite car for years to come. To accomplish this, they were developing several carbon-neutral powertrain options.
This new model is an exhilarating package that combines a look that inspires love at first sight and captivating driving performance with its fundamental strength as an environmentally friendly car, developed under the "Hybrid Reborn" concept.
Learn more about the features of the new Prius here.