Salesforce Unveils New Projects to Expand Sustainable Ocean-Based Carbon Markets

Published on: 13 April 2022
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Salesforce and global environmental NGOs will co-lead effort to help define high-quality blue carbon projects and credits. Salesforce joins ORRAA to help drive their commitment of $500 million to strengthen climate resilience of coastal communities. Salesforce hires UN leader Tim Christophersen as incoming Vice President of Climate Action.

Today at the Our Ocean Conference convened in the Republic of Palau, Salesforce announced a global collaborative effort aimed at driving consistent standards around high-quality blue carbon projects and credits. 

Blue carbon is the carbon captured by ocean and coastal ecosystems, such as mangroves and seagrasses, companies increasingly use that to offset their carbon emissions on their paths to reach net zero by 2050.

As businesses, investors and governments look to scale the blue carbon market, it’s critical that investments are made in high quality projects while also yielding community leadership, transparency, and standardization.

“We want to leverage the power of nature to capture carbon and fight climate change. As investments in the blue carbon market grow, we must ensure that projects truly safeguard biodiversity, protect coastal and marine ecosystems, and ultimately improve the livelihoods of people in local communities,”

said Whitney Johnston, Ph.D., Director of Ocean Sustainability at Salesforce. 

The initiative will be co-led by Salesforce and leading environmental organizations, including the World Economic Forum’s Friends of Ocean ActionOcean Risk and Resilience Action Alliance (ORRAA), Conservation International, and The Nature Conservancy Meridian Institute, to support the stakeholder engagement process. A draft set of principles and definitions will be circulated for public comment in June 2022 at the United Nations Ocean Conference in Lisbon. 

"As Salesforce decarbonizes its business, we’re leveraging technology, philanthropy, mobilization, policy, and investments in nature-based solutions to reach our climate goals”

DR WHITNEY JOHNSTON, Director of Ocean Sustainability at Salesforce. 

As part of its ongoing commitment to help develop the emerging blue carbon market, Salesforce set a goal to purchase 1 million tons of high-quality blue carbon credits, equivalent to more than $10 million USD, over the next four years.

As Salesforce decarbonizes its business, we’re leveraging technology, philanthropy, mobilization, policy, and investments in nature-based solutions to reach our climate goals,” said Dr. Johnston.

Salesforce has hired global sustainability leader Tim Christophersen as the incoming Vice President of Climate Action to drive Salesforce’s strategy around nature-based solutions to climate challenges, and accelerate the company’s international sustainability work. 

“Science tells us that it’s now or never to take climate action. We’re already experiencing the first effects of climate change, from extreme weather events and wildfires, to rapid loss of biodiversity, and growing global inequality,” said Christophersen.

“Businesses can quickly and decisively scale up all the right solutions now for people, nature and climate laid out by the latest IPCC report. That’s why I’m proud to join Salesforce and leverage its full power on behalf of our planet.”

Before joining Salesforce, Christophersen served as the head of Nature for the Climate Branch, and Coordinator of the UN Decade on Ecosystem Restoration at the United Nations Environment Programme. He holds a degree in forestry from the Dresden University of Technology in Germany, and will be based in Denmark.

Join the #TeamEarth community and find opportunities to take action here.

Source: Salesforce news

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