PubMatic Provides 100% Renewable Energy to all Global Data Centres
PubMatic, an independent ad supply chain provider, has announced that all of its global data centres are now powered entirely by renewable energy.
According to the World Economic Forum, internet infrastructure accounts for 2.5 per cent of global electricity usage.
The majority of PubMatic's energy use happens within ten global data centres, which account for more than 90 per cent of the company's energy consumption.
According to PubMatic, owning and maintaining its infrastructure has greater control over reducing energy use and dependency on fossil fuels.
PubMatic implemented a renewable energy plan that involved coordination with data centre colocation providers and procurement of qualifying renewable energy through virtual power purchase agreements (vPPA) and retail supply agreements to reach the 100 per cent benchmark.
As a result, the corporation has invested sufficient amounts of wind and solar power to account for every unit of electricity consumed by its global data centre operations each year.
Rajeev Goel, co-founder and CEO at PubMatic, said: "The advertising industry must focus on reducing its environmental impact and prioritise sustainability in infrastructure and operational practices."
According to the company, its accomplishment is part of a broader sustainability strategy for the entire organisation. Ad Net Zero is an organisation dedicated to eliminating the carbon footprint of creating, producing, and distributing advertising by the end of 2030.
By the end of 2022, PubMatic wants to define and publish precise sustainability targets for the company's owned and operated data centres, offices, and daily business procedures with customers and partners.
Businesses are increasingly interested in decarbonising digital advertising by leveraging firms such as PubMatic. MiQ stated in April that it is collaborating with agencies and brands to produce carbon-neutral digital advertising campaigns. This new product, driven by Scope3, provides the capability to measure, report, reduce, and offset supply chain carbon emissions.
Source: Environmental Leader