Nudie Jeans Partners with ACS for Circular Fashion

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by KnowESG
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Image of Nudie Jeans (courtesy of denimhunters.com).

Advanced Clothing Solutions ACS, the foremost circular fashion hub in the United Kingdom, has been named the first-ever Official Circular Partner of Nudie Jeans. The new ACS repair capabilities will be the company’s first remote repair service that directly supports Nudie Jeans Repair Shops’ repair teams.

All Nudie Jeans are made from organic cotton and include free alterations for life. ACS’s team of tailors, who are experts in prolonging the life of textiles, will assist premium brand Nudie in increasing product longevity through repair management.

Ben Lundberg, Supply Chain Manager at Nudie Jeans, said: “We are really excited to partner with ACS, a company that shares our vision for sustainable fashion and that has both the talent and expertise to repair our customer’s loved jeans to the high standard that we strive for ourselves.

“This partnership enables us to double down on our promise of free repairs forever by increasing the number of quality repairs that we can do, hopefully lowering the bar for our customers to keep their favourite pair in rotation longer before trading them in to get their reuse discount and start a new journey.”

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Chris Mooney, Chief Revenue Officer, ACS Clothing, said, “Keeping fashion textiles in circulation for longer is the backbone of what we do at ACS and this partnership with Nudie Jeans is a perfect example of sustainable fashion in action.”

“Our team of skilled warranty repair specialists are specialists in renewing textiles, from damaged ‘non-usable’ returns to pre-loved clothing that can be transformed to like-new condition. Our speciality at ACS is extending the life of textiles, which ultimately diverts fashion waste from landfills and provides brands and retailers with an additional revenue stream.”

Nudie Jeans, the Swedish denim company, was founded in 2021 and has been recognised for its work in sustainability, both environmental and social. The denim collection is made from 100 per cent organic cotton.

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Source: Apparel Resources

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