Nielsen Celebrates First Global Volunteer Month, Earth Day

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KnowESG_Nielsen Celebrates First Global Volunteer Month, Earth Day
Image courtesy of Nielsen

In April 2024, Nielsen marked a new era of environmental action and volunteerism with its inaugural Global Volunteer Month.

This initiative culminated in the company's annual Earth Day tradition, further strengthening Nielsen's commitment to sustainability and community engagement.

Employees Take Action

Nielsen employees, offered 24 hours of annual volunteer time, actively participated in dozens of community events throughout the month. Over 750 employees across 29 countries joined forces for various activities, including cleaning public parks and beaches, learning about sustainability practices like rainwater harvesting and recycling, and reducing their carbon footprint through initiatives like a one-day vegan challenge. Also, employees participated in animal identification projects to contribute to conservation efforts.

Global Collaboration for Sustainability

Nielsen's Green Business Resource Group (BRG) partnered with the Corporate Citizenship team to organise nearly 166 events and individual activities around the world. This collaboration resulted in almost 3,000 volunteer and engagement hours dedicated to environmental causes.

A Shared Passion for the Planet

“As Wendell Berry said, ‘The Earth is what we all have in common,’ and this year, I saw everyone coming together to achieve a common goal of promoting and developing better awareness and thankfulness for Earth,” said Zohaib Ahmed Sayed, Manager, Content Solutions, Gracenote and Local Green BRG Leader for India. “I became a Green BRG leader to meet and work with people who share the same enthusiasm and interests, as well as passion and care for the environment. When I see so many like-minded people, it makes me incredibly delighted. I feel a sense of belonging and connection to something meaningful.”

Data for Good: A Commitment to Climate Action

April also saw the launch of a new report from Nielsen and Climate Central, a non-profit organisation. This report analysed local U.S. television coverage of extreme weather and climate change. The culmination of months of research by over a dozen Nielsen employees, the project benefitted from 1,000+ volunteer hours contributed through the company's Data for Good® programme. The report's findings were presented to employees in a community discussion with the lead researchers.

Sustainability Beyond April

Nielsen's commitment to sustainability and community engagement extends beyond Global Volunteer Month and Earth Day. The company is actively working towards achieving its 2024 environmental and community engagement goals, which include:

  • Reducing on-premises application server footprint to 10%

  • Lowering business travel spending by 25% compared to pre-pandemic 2019 levels

  • Diverting all e-waste managed by field operations from landfills through recycling, refurbishing, or reusing initiatives

  • Increasing employee participation in community programs to 30%

Nielsen looks forward to sharing further progress on these goals in its upcoming 2024 ESG Report.

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Source: Nielsen

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