Flow Beverage Rebrands with Sustainable Shift

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by KnowESG
KnowESG_Flow Beverage Rebrands with Sustainable Shift
Image courtesy of Flow Beverage/Business Wire

Flow Beverage, a Canadian premium water brand, revealed its brand-new sustainable packaging and a fresh brand platform. The packaging, showcased at the recent Expo West event in California, is set to hit shelves across North America by mid-2024.

This move strengthens Flow's position in the premium water market. Sustainability has always been a priority for Flow since its launch in 2014. Their new Tetra Pak cartons are made with over 80% renewable materials, including a cap derived from sugarcane. Traditional plastics are being swapped out for plant-based alternatives.

Flow's commitment to sustainability is further solidified by their B Corp certification and "Best for the World" designation, placing them among the top 5% of all B Corps.

Along with the packaging update, Flow is launching a new brand platform to build stronger connections with their customers. This platform will involve influencer partnerships and consumer events focused on driving sales and growth.

The redesigned packaging and brand platform solidifies Flow's place as a leader in the North American premium water market. The new design will first appear on their Flow Original product, with the flavoured water line to follow later in the year.

According to Flow Beverage founder and CEO Nicholas Reichenbach, "This new package design is visually striking on the shelf and positions Flow with a definitive edge in captivating consumers at the point of purchase. We have streamlined our design to resonate with discerning premium market consumers, ensuring clarity of messaging and consistent brand recognition across physical and digital platforms."

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Source: Packaging Gateway


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