Essēn The Label Partners with Renoon

Published on:
by KnowESG
KnowESG_Sustainable Fashion
Image courtesy of

Footwear brand Essēn The Label has launched a new ‘transparency is the new luxury’ initiative in collaboration with sustainability platform Renoon to further its transparency and traceability efforts.

In partnership with Renoon, Essēn The Label will share complete visibility on the impact of each of its products through verifiable data via a customised widget on its website. The Renoon widget will launch with the brand’s bestselling style the ‘Foundation Flat,’ before being progressively rolled out across the business in May.

The widget shows a recyclability score, alongside brand responsibility across environmental protection, human wellbeing, animal ethics, innovation and technology, circularity and consumption, as well as energy savings.

In addition, there is an extensive transparency report of where the product was manufactured, where the raw materials, trims, and components came from, as well as how many people were involved in the production, distance travelled, and packaging.

The collaboration aims to empower shoppers with all the information they need to make responsible choices before they buy.

Featured Article: 13 Sustainable Designers And Luxury Fashion Brands You Need To Know

Marre Muijs, founder and creative director of Essēn The Label, said in a statement: "A luxury product can only be considered luxury if made in ethical working conditions and using certified materials. The most valuable resources are people and the planet, and there is a moral duty to protect them throughout a brand's entire manufacturing process.

"To do so, we must be accountable and use simple but effective parameters to measure the impact of our products so consumers know what they are buying from the offset."

This is the latest traceability initiative launched by the footwear brand. Two years ago, it introduced blockchain technology into its manufacturing and distribution processes to provide consumers with the ability to trace the complete product journey through each stage of the supply chain via a QR code on each shoe box.

For more company-related news

Source: Fashion United


Companies Headlines

Accenture to Acquire Green Domus to Boost Green Goals

Accenture to Acquire Green Domus to Boost Green Goals

SMEs Deprioritise ESG Initiatives Due to Rising Costs

SMEs Deprioritise ESG Initiatives Due to Rising Costs

Tosca Tool Reduces Footprint in Bulk Liquid Transport

Survey Unveils Bright ESG Strategies of Chinese Firms

Menzies Unveils ESG Consulting Offering

Deepki Enhances ESG Platform with Nooco Acquisition

Uber Green: All-Electric Service in India

FedEx Helps Users View Historical Emissions Data

Vedanta Aluminum, ERM Unite for Biodiversity Plan

Nassau Adopts Responsible Investment Principles