Dusit's Tree of Life Boosts Group-Wide Sustainability

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by KnowESG
KnowESG_Dusit's green programme for hotels
Image courtesy of Dusit International

Dusit International, a prominent hotel and property development company in Thailand, has wholeheartedly embraced 'Sustainability' as one of its core pillars, alongside Service, Well-Being, and Locality, forming the essence of Dusit Graciousness.

In a groundbreaking move, the company has launched its comprehensive sustainability programme, the Tree of Life, aimed at making a positive impact in every place it operates.

Initially, the Tree of Life initiative is being implemented across all Dusit Hotels and Resorts globally, comprising 54 properties spanning 19 countries. In the near future, other business units such as Dusit Hospitality Education, Dusit Foods, Property Development, and Hospitality-Related Services will also participate.

Crafted by Dusit's dedicated Sustainability Committee, the Tree of Life programme consists of 31 criteria aligned with selected United Nations' Global Sustainable Development Goals as well as industry-specific targets. It encompasses Environment, Social, and Governance (ESG) elements to ensure that all Dusit properties operate sustainably and responsibly.

The programme commences with a mandatory level one, comprising eight essential criteria promoting sustainability and responsible practices company-wide.

These encompass protecting vulnerable species, minimising food waste, reducing single-use plastic, implementing effective waste segregation methods for better recyclability, promoting energy conservation and efficiency, prioritising staff and customer well-being through robust safety management, combatting trafficking and sexual exploitation, and actively collaborating with local community leaders to support projects with tangible benefits for the broader communities.

Each hotel and business unit will receive Tree of Life leaves based on their level of achievement. Properties that exceed the criteria in level one can progress to level two, which involves achieving 18 criteria, then to level three with 23 criteria, and finally, the pinnacle of the programme, level four, which demands meeting 28 criteria. This transparent system allows guests, customers, and partners to easily identify a property's sustainability level.

Ms. Suphajee Suthumpun, Group CEO of Dusit International, expressed that implementing the Tree of Life programme reflects the company's deeply ingrained values and unwavering commitment to environmental stewardship, social responsibility, and strong governance practices. The initiative aims to set an example and inspire positive change within the industry while leaving a lasting impact on the communities where Dusit operates.

The programme's progress will be closely monitored and supported by Dusit International's dedicated Sustainability Committee, led by Ms. Suthumpun. This committee will conduct regular audits to assess compliance, identify areas for improvement, and proactively develop and implement new policies and procedures to ensure the programme remains dynamic, responsive, and aligned with emerging global standards and best practices.

Gilles Cretallaz, COO of Dusit International, emphasised that the Tree of Life programme represents a transformative journey for Dusit's hotels and resorts, intertwining sustainability into the core of their operations.

The leaves earned by each property signify their commitment to a world where harmony between nature and hospitality thrives, leaving a positive legacy with every guest experience. Guests can rest assured knowing their choices contribute to a more sustainable and prosperous world for generations to come.

Dusit's dedication to sustainable business practices is evident in its previous endeavours, such as sourcing 100% organic jasmine rice at all its properties throughout Thailand. By directly purchasing from small-scale farms, Dusit not only provides nutritional benefits but also generates sustainable income for the supported communities. The company has also begun procuring cage-free eggs for six of its hotels and has plans to further enhance its supply chain management this year.

As the Tree of Life takes root and flourishes throughout the Dusit group, it serves as a powerful testament to the company's commitment to creating a more sustainable future while upholding its timeless values of graciousness and care.

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Source: Dustin International

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