Dr. Martens Launches Boots Made from Waste
Dr. Martens has teamed up with Gen Phoenix, a company known for its innovative materials, to give new life to leather scraps that would otherwise end up in landfills.
This collaboration has led to the creation of the Genix Nappa collection, featuring three classic shoe styles.
The leather industry has a big impact on the environment, mainly because it is connected to the meat industry and involves using chemicals that can harm water sources.
Plus, a lot of waste is generated during the process. Gen Phoenix has found a smart solution by turning this waste into a new material. They break down the leftover leather into fibres and combine them with other textiles to create a material that resembles cowhide.
Dr. Martens and Gen Phoenix have been working together for a few years now. They share a commitment to innovation, especially during tough times like the pandemic.
The new Genix Nappa collection includes three popular Dr. Martens styles, all priced the same as their traditional leather counterparts. The material used in these shoes contains over 50% waste leather, along with other materials that Dr. Martens hasn't disclosed.
This partnership is a step forward for both companies in their sustainability efforts. Dr. Martens aims to have all its footwear made from sustainable materials by 2040. Alongside this new collection, they are also offering repair services and a resale programme in the U.K. to encourage sustainability.
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Source: Fast Company
