Coty Rolls Out Fragrances Produced Using Carbon-captured Ethanol
A Brief Summary
Production began in mid-January, ahead of schedule, at the Company's production site in Granollers, Spain. In the next months, the first Coty fragrance developed using this new ethanol will be available in shops. Coty is on track to meet its 2023 objective of incorporating sustainable ethanol into the bulk of its fragrance line.
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CarbonSmartTM ethanol is manufactured by Coty's partner LanzaTech, a leading producer of sustainable components that makes ethanol by absorbing and digesting carbon generated by industrial activities before it is discharged into the atmosphere. The first delivery under cooperation agreed between the two businesses in March 2021, Coty's Granollers facility received over 20 metric tonnes of LanzaTech's carbon-capture ethanol in mid-January, ahead of schedule.
Coty’s Chief Scientific Officer Dr Shimei Fan said: “Coty’s accelerated release of fragrances made using carbon-captured ethanol represents the groundbreaking sustainability progress that I joined Coty to lead. This exciting step forward in Coty’s sustainability journey demonstrates our ability to meet and exceed the ambitious clean and green roadmaps we have set for the future. We are now on course to integrate carbon-captured ethanol into a majority of our fragrance portfolio ahead of our ambitious 2023 goal, putting Coty on the leading edge of sustainable fragrance innovation. I look forward to many further accomplishments to come, as we continue to deliver on our Beauty That Lasts sustainability strategy.”
Dr. Jennifer Holmgren, Chief Executive Officer of LanzaTech, said: “LanzaTech is proud to have made our first delivery of carbon-captured ethanol to Coty ahead of schedule. After two years of working side by side with Coty scientists to develop high-purity ethanol suitable for use in fine fragrances, we are excited to see Coty bring the first globally distributed fragrances made from CarbonSmart™ ethanol to market, so consumers can choose products made from recycled carbon.”