Canada Goose Debuts Sustainable Resale Platform
Canada Goose has taken a significant step towards fulfilling its purpose of preserving the planet's coldness and keeping people warm by launching the Canada Goose Generations re-commerce platform in Canada.
This initiative allows consumers to trade in and purchase pre-owned Canada Goose outerwear and apparel directly from the brand, aligning with the company's Sustainable Impact Strategy and contributing to its annual warranty waste goal as outlined in the Environmental, Social, and Governance (ESG) Report.
Renowned for its uncompromising Canadian craftsmanship and durable products, Canada Goose's latest sustainable venture brings its items new life and extends their lifespan by making quality pieces available for decades.
The initiative, which already debuted in the United States, allows customers to trade in their Canada Goose products through Generations' online portal. After being assessed and authenticated, customers receive a Canada Goose gift card in return, as per the company's press release.
Carrie Baker, President of Canada Goose, emphasised that Generations embodies luxury's contemporary meaning while shaping a more sustainable future. Crafted meticulously in Canada with top-notch materials, Canada Goose products are uniquely suited for rediscovery and can be cherished multiple times over. The introduction of Generations in the home market offers an exciting new way to connect and reconnect with loyal customers.
In its latest ESG Report, Canada Goose achieved significant sustainability milestones ahead of schedule, making considerable progress in improving its business and operations and setting new targets beyond 2025.
The company reduced its scope 1 and 2 emissions by nearly 45 per cent year-over-year by investing in renewable energy credits for wind, hydroelectricity, and solar power, as well as retrofitting its manufacturing plants.
Additionally, the goal of diverting 100 per cent of annual warranty waste was achieved through Canada Goose Generations, the Canada Goose Resource Centre Programme, and the Canada Goose Response Programme. Over 75 per cent of materials used by Canada Goose were transitioned to Preferred Fibres and Materials (PFMs), which include recycled, organic, natural, biodegradable, and plant-based options.
Gavin Thompson, Senior Vice President of Corporate Citizenship at Canada Goose, highlighted that the ESG Report addresses critical global and industry-specific issues, from material innovation to carbon footprint reduction and Human Rights policies. The business is still dedicated to its goal of protecting the environment and ensuring the welfare of its inhabitants, and both its partners and employees share this commitment.
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