Ashok Leyland Extends CSR Initiative 'From Road to School to Road to Livelihood'

Published on: 07 September 2022
by KnowESG
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Ashok Leyland Limited, the flagship of the Hinduja Group and the 2nd largest commercial vehicle (CV) manufacturer in India, launched the ‘Road to Livelihood’ initiative, an extension of its current ‘Road to School’ programme under its CSR commitment.

The ‘Road to Livelihood’ programme will focus on students in grades 9 to 12 and help them prepare for meaningful opportunities after their school finals. Its primary objective is to get them on a path of sustainable livelihood.

These students will receive structured interventions focused on spoken English, digital skills, employability skills, and, most important of all, career counselling. This programme will be rolled out in 133 schools in Thiruvallur, Salem, Namakkal, and Krishnagiri districts of the Tamil Nadu state in India this month.

Thiru Anbil Mahesh Poyyamozhil, Hon’ble Minister for Education, inaugurated the programme at the Govt. Girls High School, Thally, Krishnagiri District, in the presence of Mr. K Nantha Kumar, Indian Administrative Service (IAS), Commissioner, Department of School Education, and Mr. N V Balachander from Ashok Leyland Limited.

Sharing his views on the occasion, Mr. N V Balachander, representing CSR and Corp. Affairs for Ashok Leyland Ltd., said: 

“Our Road to School programme has successfully brought in societal equity and inclusion through providing quality education in under-resourced communities. Building on this, we are excited to launch the “Road to Livelihood” project, which will equip high school and higher secondary school students with relevant knowledge and life skills. This we believe will help the students get better livelihood opportunities, and structured counselling will help them make better career choices.”

The Road to School (RTS), the flagship CSR project by Ashok Leyland, began in 2015 to make education a social leveller that impacts children in government schools. The programme provides for the holistic development of primary and middle school children through education, health and hygiene, and nutrition. The programme started with 36 schools in Tamil Nadu’s Krishnagiri District, today, it touches over 105,000 kids and 1100 schools.

Source: News Patrolling

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