IPRA Issues Climate Change Communication Guidelines

Published on:
by KnowESG
Image of the globally- streamed IPRA webinar in Cologne, Germany.

IPRA (International Public Relations Association) has launched Climate Change Communication Guidelines to help combat the effects of climate change. The guidelines were launched in Cologne, Germany, and the event was hosted by Anne-Gret Iturriaga Abarzua, IPRA President 2023 and head of communications for INEOS in Cologne.

The Guidelines are based on 7 of the 18 articles of the IPRA ethical code of conduct and provide practical advice on how to apply these principles in the context of climate change communication. For example, the guidelines emphasise the importance of avoiding greenwashing and providing accurate information about climate change.

The guidelines also ask PR practitioners to use plain language to communicate the science of climate change to the general public. The full set of guidelines can be found on the IPRA website, and the webinar recording is also available online.

Anne-Gret Iturriaga Abarzua said: “Companies around the world are facing unprecedented challenges in successfully navigating the path to greenhouse gas neutrality. These challenges are not just technical. It also requires public acceptance to secure the license to operate in the future. Ethical and transparent communication is essential for this. For the first time ever, the IPRA Guidelines offer a suitable and practicable guide.”

For more regulatory news

Source: IPRA


Regulators Headlines

California Bills Mandate Scope 3 Accounting

California Bills Mandate Scope 3 Accounting

Antenna Expands Climate, Energy, Mobility Expertise

Antenna Expands Climate, Energy, Mobility Expertise

SEC Issues ESG Labelling Rules for Mutual Funds

SERI Plans Electronics ESG Standard and Certification

SCB CIO Urges Entrepreneurs to Adopt Green Taxonomy

ESG Reporting and Rating Made Easy with Amicorp

ERM & Greenomy Partner for Sustainable Transformation

Efama Wants ESG Data, Ratings Standardised

Lygos Appoints New Chief Sustainability Officer

Indonesia to Ditch Coal Taxonomy?