Kubota and Accenture Form Partnership for a More Sustainable Society

Published on: 30 August 2022
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Kubota Corporation and Accenture have launched a new joint venture company, Kubota Data Ground, Inc., to accelerate the Kubota group's business model and operating infrastructure's digital transformation (DX). The new company starts operations on September 1, 2022.

Kubota Data Ground will be a subsidiary with strategic DX capabilities that it will use to contribute to food, water, and environmental sustainability solutions. Furthermore, the company will create digital human resources as well as a cloud-based digital platform to enhance and upgrade current businesses by connecting internal and external services and data.

The joint venture focuses on promoting four key initiatives: creating sustainability solutions, promoting business transformation, creating digital human resources, and building a cloud-based digital transformation platform.

Yuichi Kitao, president and representative director of Kubota Corporation, said: 

“Since its foundation, Kubota has been working to solve social issues related to the essential needs of food, water, and the environment. In recent years, food and water shortages, climate change, and other global issues have been presenting increasingly complex and diverse challenges.

These challenges require holistic solutions that leverage digital technology. As part of its commitment to being a platform provider that supports life, the well-being of society, and a sustainable environment, Kubota will take on the challenge of contributing to these solutions while still achieving business growth. With this joint venture, with Accenture at the lead, we will accelerate the development of new solutions, strengthen our business foundation, and continually create corporate value.”

Atsushi Egawa, who leads Accenture’s business in Japan, said: 

“Our goal is to create 360° value for all our stakeholders—our clients, people, shareholders, partners, and communities. Kubota is a leader in addressing global issues in the areas of food, water, and the environment, so this joint venture embodies the combined ambition and philosophy of our two companies. Together, we will continue to strive towards a sustainable society by fully leveraging our strengths, including the utilisation of data, cloud, and AI, as well as the development of people who specialise in digital transformation.”

Source: Accenture

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