New Contra Denim Offers Cleaner, Sustainable Finishing
Key Takeaways
Archroma, Kipaş Denim and Jeanologia have joined forces to launch a new denim finishing process.
Contra Denim offers cleaner ways to achieve distressed denim looks, with less water, energy and chemicals.
Contra Denim features laser technology for vintage effects, with less environmental impact and more durability.
ContraBlack has a low EIM score, so it is eco-friendly.
Archroma, Kipaş Denim and Jeanologia are coming together to launch a game-changing denim finishing process that combines their expertise in speciality chemicals, textile production and sustainable solutions for Kipaş Denim’s Contra Denim concept.
With this new denim dyeing and finishing approach, brands can achieve stunning and durable distressed effects like intricate patterns and fades in a more eco-friendly way. Less water and energy, less CO2 emissions.
Worn or distressed denim, especially black and indigo, used to require a lot of water, harsh chemicals and manual labour. Contra Denim solves these problems with its laser and laundry-friendly design, deep colours and impressive vintage effects through advanced washing and laser techniques.
Contra Denim uses Archroma’s DENIM HALO technology with DIRSOL® RD pretreatment and dyeing process. This reduces environmental impact vs conventional methods, minimises yarn shrinkage and increases garment strength.
Jeanologia’s laser marking technology is also part of the Contra Denim collection, eliminating the need for manual hand scraping or potassium permanganate spraying, which is bad for workers and the environment.
“Part of Archroma’s SUPER SYSTEMS+ portfolio of end-to-end solutions, DENIM HALO is empowering our partners Kipaş Denim and Jeanologia to deliver denim with measurable environmental impact through the EIM software, as well as the colors and effects that consumers crave,” Umberto De Vita, Market Segment Director – Denim, Archroma Textile Effects said. “This collaboration is a notable example of our planet conscious roadmap at work, combining innovation and partnership with a focus on consumers and the environment.”
Mustafa Guleken from Kipaş Denim says, “As Kipaş Holding, our vision is to lead the change towards circular and renewable industries while being a fair and reliable company. We strive to help lead the way to a more sustainable and circular future through research and development in collaboration with fellow industry leaders, like Archroma and Jeanologia. With Contra Denim, we are making it possible for the world’s denim brands to unleash their design creativity without compromising their environmental ambitions or production efficiency.”
Fernando Cardona, Brain Box Team Manager, Jeanologia, said: “As a purpose-driven textile technology company, we take pride in working with partners to accompany them through their transformational processes. We are delighted to work with industry leaders such as Archroma and Kipaş Denim, who are at the forefront of responsible denim production.”
ContraBlack Denim range has expanded to classic indigo and other colours. ContraBlack has an Environmental Impact Measurement (EIM) score of 11 vs industry standard 67, so less water, energy and chemicals.
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Source: Archroma
