Florsheim and Psudo Team Up for Sustainable Footwear
Highlights
The companies launch a new sustainable footwear collection.
The collection features machine-washable shoes made from recycled materials.
The entire line is produced in the US and supports domestic manufacturing and sustainability.
Announce the latest sustainable footwear technology.
Classic shoe brand Florsheim has partnered with sustainable footwear company Psudo to create a new collection.
The seven-piece line will feature a mix of classic and modern styles in colours like brown, navy, and trendy prints.
Each pair of shoes in the collection costs $140 and will be available starting Monday at select Florsheim stores and online. The aim is to bring Psudo’s sustainable technology to more people and highlight its unique features.
A standout feature of the collection is its sustainability. The shoes are machine-washable and made from materials that reuse plastic bottles. Also, the entire line was produced in the U.S., reflecting the brands' focus on local manufacturing.
John Florsheim, president of Weyco Group, said: "The collaboration is an opportunity for the Florsheim brand “to spark conversations with new audiences. Partnering with Psudo has been a fantastic journey. To be able to learn the latest in sustainable footwear technology and work with a team who is passionate about their craft has been a pleasure.”
“We’re absolutely thrilled to join forces with such an iconic American Heritage brand,” Michel Rich, founder of Psudo, said in the release. “I’ve personally been a huge fan of Florsheim for years… We believe this collaboration will be incredibly rewarding and inspiring for both brands.”
This partnership represents a key moment for both companies, blending tradition with new ideas to create a product that resonates with thoughtful buyers.
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Source: Fashion Dive
