Cone Denim Showcased CIRCULOSE® at Kingpins
Cone Denim® introduced its latest denim fabrics featuring CIRCULOSE® at Kingpins New York on January 24–25 at Pier 36 Basketball City in New York, showing the company's ongoing commitment to sustainable denim manufacturing.
Collaborating closely, Cone Denim’s design and product development teams unveiled two new fabrics, Wonderwall and Eden, both having viscose made with CIRCULOSE®. These innovative products were displayed at Kingpins New York in the White Area, Booth #7.
Pierette Scavuzzo, Director of Product Design for Cone Denim, highlighted the team's efforts to create fabrics supporting circularity in fashion through higher percentages of circular and recycled raw materials. The aim was to integrate these fabrics into a brand’s denim programme, encouraging the widespread adoption of circular yarn innovation.
The first style, Wonderwall, is a mid-weight, rigid fabric combining Recycled Claim Standard (RCS) certified pre-consumer recycled cotton, Tencel®, and 29% Regenerated Viscose made with CIRCULOSE®. This versatile denim fabric suits various fits, sizes, and genders, aligning with Cone Denim’s Spring Summer 2025 collection theme, "Etched in Texture," known for its rich surface texture and softness.
Complementing Wonderwall, the second style, Eden, features 31% Regenerated Viscose made with CIRCULOSE®. This denim fabric combines circular fibres, authentic texture, and stretch for enhanced comfort, accommodating a range of silhouettes.
CIRCULOSE® is a cutting-edge raw material derived from the recovery of cellulose found in worn-out clothing, transformed into a dissolving pulp made entirely from 100% recycled textiles. This serves as the foundation for various regenerated fibres, contributing to the creation of high-quality textile products.
As part of the CIRCULOSE® Supplier Network, Cone Denim took a leading role among yarn and textile producers dedicated to advancing the use of CIRCULOSE® in apparel production.
Since 2022, Cone Denim has actively participated as one of the U.S. trial partners for Accelerating Circularity, a nonprofit catalysing new circular supply chains and business models to turn spent textiles into mainstream raw materials.
Cone Denim has successfully integrated recycled and circular fibres into products at scale, offering denim brands RCS-certified, post-industrial waste (PIW) recycled cotton from its mills in China and Mexico.
Cone Denim has invested over $13 million in new equipment installation and advanced processes over the past five years, reducing the environmental impact of its manufacturing operations.
The company has also established targets across water conservation, energy and greenhouse gas reduction, waste reduction, and sustainable product development in alignment with the UN Sustainable Development Goals.
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Source: Cone Denim
