Ball Corp. & Boomerang Water Partnership for Customer Sustainability
Ball Corporation, a leading global manufacturer of infinitely recyclable aluminium beverage packaging, and Boomerang Water LLC, a leader in sustainable water bottling technology, have announced a partnership to provide consumers with a more sustainable way to stay hydrated.
Ball will supply aluminium bottles for the Boomerang Bottling System, a cutting-edge system that gives the convenience of bottled water in a sustainable package while minimising environmental impact at resorts, cruise ships, campuses, and elsewhere.
Boomerang's Bottling System washes, rinses, filters, fills, and caps fresh water in refillable, returnable, and recyclable Ball aluminium bottles, reducing waste and carbon emissions generated by the manufacture and transportation of traditional, disposable bottles.
Boomerang Water co-founder Jason Dibble said:
"Boomerang is delivering industry-leading innovation with its bottling system that can wash, fill and cap more than 3,000 bottles of fresh, premium water per eight-hour shift. The whole idea and concept is the reusability and circularity of the aluminium bottles paired with a Boomerang system. Ball's aluminium bottles are the perfect complement for our Boomerang Bottling System since they can get re-used over and over and ultimately recycled easily at the end of their life."
Aluminium offers tremendous opportunities for packaging innovation, and Ball is pioneering the use of the material's value to drive sustainability for its clients.
Aluminium cans, bottles, and cups, which are infinitely recyclable and commercially valuable, enable the circular economy by being refilled, reused, and recycled without loss.
Ball will deliver aluminium bottles that, through its partnership with Boomerang Water, will model what is achievable in a closed loop system by being refilled, reused, and eventually recycled. Rather than discarding the bottles, Ball and Boomerang Water will recycle them, which may then be turned into new bottles within 60 days.
Jay Billings, president of Ball Aerosol Packaging, said:
"At Ball, our ambition is to never stop leveraging our years of beverage packaging expertise to deliver new, innovative and sustainable solutions for our customers. We aim to be a strategic supplier to innovators, like Boomerang, that are finding new ways to bring consumers and businesses sustainable options and make a difference for the planet. We look forward to sharing more on the impact of our alliance."
The collaboration between Ball and Boomerang Water comes at a time when customers are more concerned than ever about sustainability, and they are increasingly looking to their preferred companies to provide them with the opportunity to buy and use environmentally friendly products. According to a study, 85% of consumers have become more environmentally conscious in their purchasing in recent years.
Boomerang Water's revolutionary technology was successfully introduced and deployed at the Four Seasons Resort Hualalai, where Ball's aluminium water bottles are widely distributed. The system is ideal for resorts, cruise ships, convention centres, corporate and university campuses, military and government locations, and industrial and manufacturing facilities.
Source: Ball Corporation