Volleyball World Enters into New Partnership with DHL to Deliver on Sustainability Goals

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by KnowESG

Volleyball World announced a new relationship with DHL, the world's premier logistics company, that will emphasise social and environmental sustainability while also driving DHL's diversity and inclusion policy.

The partnership announced at the FIVB World Congress in Arnhem, the Netherlands, will boost DHL's diversity and inclusion-focused environmental, social, and governance (ESL) strategy through sport. The broad relationship covers volleyball and beach volleyball, with several crucial and long-term initiatives planned to help achieve strategic goals.

Volleyball World is a strong champion for gender equality and female empowerment in sports. Equal Jersey campaigns, in which renowned athletes support gender equality, provide a forum for fans and athletes to feel welcome and celebrate equality. It complements volleyball's inherent gender balance by ensuring equal prize money and match formats across all major championships to encourage a level playing field.

Volleyball World CEO Finn Taylor said: 

“To welcome a brand of DHL’s standing to the Volleyball World family reflects the incredibly strong values the sport has around ESG, which, as we know, is something every major sponsorship must now include. It’s one element to a wide-ranging partnership that will help DHL create a close emotional connection with the hundreds of millions of volleyball fans around the world. It’s a very exciting moment for us.”

Alberto Nobis, CEO of DHL Express Europe, said: 

“As the world’s most international company, inclusion and diversity are key values of ours. Volleyball is very close to my heart, also because it is one of the world’s most gender-equal sports, and this draws a clear synergy between us. Intending to raise even more awareness for gender equality in volleyball and the rest of the sporting world, as part of the partnership, we are proud to also be supporting the equal jersey campaign.”

Elliott Stanton, Head of Global Sponsorships, DHL Express, said: 

“We’re excited to be expanding our presence in the sport by adding Volleyball World to our partnership portfolio. As a partner of the Italian national team and the Dutch women’s national team, this partnership further strengthens our focus to develop a set of partnerships that not only have mass global appeal but also connect fans, our employees, and customers across the globe. Our partnership with Volleyball World provides a clear and authentic fit with DHL's values and our purpose-driven partnership objectives surrounding diversity, equality, and inclusion.”

Source: Volleyball World

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