Mattel Highlights ESG Progress in Citizenship Report

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by KnowESG
KnowESG_Mattel Highlights ESG Progress in Citizenship Report
Image courtesy of Mattel

Mattel, Inc. has unveiled its latest Corporate Responsibility Report, offering a comprehensive update on the company's progress in implementing its Environmental, Social, and Governance (ESG) strategy and objectives.

Mattel's ESG strategy and goals are structured around three core pillars: Sustainable Design and Development, Responsible Sourcing and Production, and the Cultivation of Thriving and Inclusive Communities. These pillars encompass the primary areas in which the company believes it can make a substantial impact.

Ynon Kreiz, the Chairman and CEO of Mattel, expressed, "This latest report is a testament to our ongoing dedication to being a responsible corporate entity and our commitment to contributing to a future characterised by diversity, equity, inclusivity, and sustainability.

"On behalf of the entire leadership team at Mattel, we extend our gratitude to our dedicated employees worldwide, whose efforts continue to drive this progress forward, as well as our external stakeholders for their encouragement and support in this critical facet of our company's mission."

Some notable achievements across the three ESG pillars and objectives for the year 2022 include:

  • The extension of the use of 30% post-industrial recycled PET (polyethylene terephthalate) to encompass all window cartons and blister packs in 2022.

  • An impressive 98.8% incorporation of recycled or FSC-certified content in the paper and wood fibre utilised in both products and packaging, as corroborated by Preferred by Nature. This figure surpasses the initial goal of 95%.

  • Heightened adoption of sustainable materials for Matchbox products and packaging, with a focus on employing at least 40% International Sustainability & Carbon Certification (ISCC)-certified bio-circular plastic (mass balance approach) for Matchbox Action Drivers playsets.

  • The introduction of enhanced product recyclability by incorporating easily removable and recyclable electronic components into all Action Drivers playsets and Matchbox Recycling Trucks.

  • The launch of the Dr. Jane Goodall Inspiring Women doll in collaboration with the Jane Goodall Institute. This doll is packaged without plastic and is crafted from recycled ocean-bound plastic. It is also a certified CarbonNeutral® product and was recognised among TIME Magazine's Best Inventions of 2022.

  • Continued emphasis on employee health and safety, maintaining a total recordable incident rate (TRIR) below industry standards at Mattel's owned and operated manufacturing facilities and distribution centres.

  • The unveiling of an internal GHG Reduction Roadmap, consisting of 25 core initiatives with diverse actions aimed at reducing Scope 1 and 2 GHG emissions.

  • Consistent achievement of 100% base pay equity in 2022 for similar work performed globally by gender and ethnicity in the U.S. Additionally, the company maintained a strong representation of women, constituting 57% of the global non-manufacturing workforce and 50% of managerial positions in 2022. Mattel also upheld a significant presence of ethnically diverse employees, accounting for 45% of U.S. employees in 2022.

  • Acknowledgement in 2022 for creating an outstanding workplace culture, as reflected in numerous accolades, including Forbes' recognition as one of the World's Best Employers, Forbes' acknowledgement as one of the World's Top Female-Friendly Companies, and recognition by organisations such as 50/50 Women on Boards, Fast Company's 100 Best Workplaces for Innovators, Great Place to Work© Certified™, Human Rights Campaign Foundation's Best Places to Work for LGBTQ+ Equality, Seramount's 100 Best Companies, Newsweek's inclusion among the Most Trustworthy Companies in America, and being listed among Healthiest Employers' Healthiest 100 Workplaces in America.

  • Pioneering purposeful play through the introduction of products such as the Fisher-Price: Little People Inspiring Women Figure Set, the portrayal of neurodivergent role model Bruno in the Thomas & Friends series, the introduction of the American Girl historical character Claudie Wells as an icon for Harlem's history, the Hot Wheels RC Wheelz Stuntin’ Remote-Controlled Wheelchair, showcasing extreme wheelchair athlete Aaron “Wheelz” Fotheringham and championing sports inclusivity, and the creation of the first-ever Barbie doll with a cochlear implant to represent the experiences of individuals with hearing loss.

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Source: Mattel

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