AHLA Rolls Out Member Sustainability Initiative
The American Hotel & Lodging Association (AHLA) announced the commencement of a programme for members aimed at making operations, meetings, and amenities in U.S.-based hotels more environmentally responsible.
The Responsible Stay initiative focuses on four key areas: energy efficiency through innovative technology and improved operations, waste reduction through recycling and other alternatives, water conservation through more efficient practices in the laundry, landscaping, and food and beverage departments, and responsible sourcing by prioritising sustainable partners and practises throughout the supply chain.
According to the association, Responsible Stay builds on AHLA's existing sustainability practices and helps members make changes to their businesses with the help of several tools, such as AHLA's sustainability committee and the new GreenView research initiative, which gives insights and best practices based on the U.S. hotel industry's tracking of sustainability progress. The Sustainable Hospitality Alliance, World Wildlife Fund, and Department of Energy Better Buildings Initiative all support the Responsible Stay initiative.
“The launch of Responsible Stay is the next step of our industry’s sustainability journey,” AHLA president and CEO Chip Rogers said in a statement, and “we are uniting as an industry to provide a responsible stay for our employees, guests, communities, and our planet.”
Apple Hospitality REIT, Atrium Hospitality, Choice Hotels International, Crestline Hotels & Resorts, Four Seasons Hotels and Resorts, Hilton Hotels, Hyatt, IHG Hotels & Resorts, Marriott International, Red Roof, Ryman Hospitality Properties, Sonesta International Hotels, Wyndham Hotels & Resorts, and Wyndham Hotels & Resorts are some of the other big hotel brands that are joining the new programme.