Sprite to Replace its Green Plastic Bottles With More Environmentally Friendly Clear Bottles
Sprite is replacing its signature green plastic bottle with a new, more recyclable clear one. As part of an initiative to decrease plastic waste, the Coca-Cola Company announced that beginning August 1, the packaging for its lemon-lime beverage would be changed from green to clear plastic.
Current Sprite packaging is made of green polyethylene terephthalate (PET). Although it can be recycled, it cannot be recycled directly into new bottles.
Julian Ochoa, CEO of R3CYCLE, a plastic group working with Coca-Cola to help with bottle recycling, said:
"This transition will help increase the availability of food-grade rPET. When recycled, clear PET Sprite bottles can be remade into bottles, helping drive a circular economy for plastic."
In addition to a new logo and packaging design, Sprite bottles will retain their distinctive green label.
According to the company, other Coca-Cola beverages with green bottles, such as Fresca, Seagram's, and Mello Yello, will move to transparent bottles in the coming months.
Coca-Cola also stated that beginning this summer, the bulk of Dasani bottles sold in the United States and Canada would be replaced with 100 per cent plastic bottles.
Chris Vallette, senior vice president of technical innovation and stewardship for Coca-Cola North America, said:
"We saw how much the 100% recycled PET message truly resonates with our customers and consumers, particularly DASANI fans, whose sustainability expectations are especially high."
Source: CBS News