Salesforce and JetBlue Announce Partnership for Green Travel

Published on: 3 February 2022 07:59 PM
by KnowESG
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A Brief Summary

JetBlue and Salesforce announced the introduction of a new sustainable aviation relationship, including activities targeted at allowing customers to track and minimise travel emissions, as well as finding clean fuels to lessen air travel's climate effect.

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The announcement comes after JetBlue launched its new Sustainable Travel Partners programme in January, which includes the purchase of sustainable aviation fuel (SAF) certificates, complimentary carbon offsetting on domestic flights, and personalised travel data and analysis for emissions reporting.

Salesforce recently released the latest version of its Net Zero Cloud, formerly Sustainability Cloud platform, which provides businesses with a 360-degree view of their environmental impact, as well as the ability to track, analyse, and report reliable environmental data to reduce carbon emissions.

JetBlue has become the first airline to adopt Salesforce Net Zero Cloud as part of the collaboration, allowing the airline to share trip emissions data with its Sustainable Travel Partners.

Salesforce has also joined JetBlue's Sustainable Travel Partners programme, assisting the airline in meeting its objective of keeping employee business travel emissions intensity below 50% of the baseline for FY20. According to the firms, the initiative will provide Salesforce with emissions data and analytics to promote employee engagement, education, and behaviour change at scale, as well as enable the company to compensate for travel emissions by purchasing SAF.

Sara Bogdan, Director of Sustainability and ESG at JetBlue, said: “Accessing real-time, granular, and insightful emissions data has historically been a pain point as we track and work toward our decarbonization targets. We are excited by the prospect of quickly compiling accurate and up-to-date emissions data in an easy-to-use format through the use of Net Zero Cloud.”