Peru Joins WTTC Guardians of Nature and Commits to Environmental Sustainability

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by KnowESG

Sustainability has become an important part of Peru's development plans and programmes, and the Commission for the Promotion of Peru for Exports and Tourism (PROMPERÚ) is showing its commitment to fighting climate change by joining the World Travel and Tourism Council's (WTTC) "Guardians of Nature" initiative.

80% of the tourism industry depends on nature, and Peru is leading the way in protecting the environment to give its visitors a climate-responsible experience that matches the big challenges of the tourism industry and the world.

The WTTC says that damage to the environment can be stopped and even fixed by the travel and tourism industry. In addition to using organic solutions to support decarbonisation and reach the goal of zero greenhouse gas emissions, positive actions can be taken to restore the environment.

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For these reasons, WTTC has asked governments and the private travel and tourism sector to take action to slow down the destruction of the planet, the loss of biodiversity, and climate change by taking a "Nature Positive" approach and becoming "Guardians of Nature."

Also, PROMPERÚ has been taking different steps to make Peru a competitive, sustainable, and safe tourist destination with a wide range of unique experiences for international tourists, which helps the country's economy and social development. For example, Machu Picchu will be the first carbon-neutral destination in 2021, and this year, nine Peruvian destinations were included in the list of the Top 100 Green Destinations. Peru also won "Best Green Destination in the World" and "Best Cruise Destination in the World" at the 2022 World Travel Awards.

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Source: Business Wire


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