Personal Care Brands Collaborate to Fight Plastic Pollution

A Brief Summary

Personal care brands operating in more than 15 countries announced their partnership to fight the menace of plastic waste annually. The brands look forward to removing 4127 tons of plastic every year. rePurpose Global leads the other brands to curb the issue of plastic pollution globally by going plastic neutral, plastic negative etc.

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Pley Beauty, a clean beauty line founded by actress Peyton is rePurpose Global's one of most recent partners, now a certified Plastic Neutral brand with rePurpose Global. Pley Beauty took efforts to calculate its plastic use, reduce packaging footprint, finance the removal of plastic from nature etc.

In countries such as Bogota and Colombia, the partnership creates a positive social impact by expanding waste collection in places where the availability of infrastructure is bleak. rePurpose collected plastic waste and transformed it into eco-wood for the public to use, such as park benches and affordable housing for informal waste workers.

The initiative also covers financing the collection of low-value plastic, which is otherwise destined for landfills in the cities. Over 2000 waste workers in the city now have an income through the initiative.

According to statistics, the personal care industry produces over 120 billion units of packaging every year, most of that being non-recyclable ending up in landfills and oceans. This particular reason triggered personal care brands to collaborate because they have been contributing to plastic waste in nature for a while now.

To date, around 200 brands across more than 25 countries are working with rePurpose Global to measure, reduce, and offset their plastic footprint.