LRG Launches Earth Day 2023 Sustainable Capsule
In celebration of Earth Day 2023, LRG has unveiled its inaugural sustainable capsule, set to launch on April 22, 2023, exclusively on l-r-g.com.
The collection includes two t-shirts crafted from 60% organic cotton and 40% recycled polyester, featuring popular graphics from the brand's archive on the new sustainable fabric. LRG takes pride in combining cutting-edge style with eco-friendly clothing.
LRG remains committed to sustainability through its Take Back Programme, a key component of the MadSustainable platform.
This initiative encourages customers to return any unwanted LRG products to prevent them from ending up in landfills. In return, customers receive a 30% off coupon for their next purchase on l-r-g.com.
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"We strive to be a trailblazer in the apparel and fashion industry by continuously improving our sustainability efforts," says Faizan Bakali, President/COO of Mad Engine (parent company of LRG).
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Source: BUSINESS WIRE