Infosys Serves Up Purpose-Driven Digital Innovations with Sustainability Off-Court and AI On-Court at the Australian Open 2023
Infosys Ltd
Infosys, a global leader in next-generation digital services and consulting, is bridging technology and purpose at the Australian Open (AO) 2023 with empowering technologies for fans, players, coaches, media, and the surrounding ecosystem.
Now in the fifth year of its partnership with Tennis Australia (TA), Infosys is using its bespoke ‘tennis platform’ to evolve experiences for the 2023 tournament while shaping AO’s future vision.
Engage: A digital carbon management platform
Infosys collaborated with TA to define, design, and develop Engage, a prototype digital platform that will support TA in its ambition to achieve a 50% reduction in carbon emissions by 2030 and net-zero emissions by 2040 under the UN Sports for Climate Change Action Framework. The platform will enable TA to track and visualise its emissions reduction performance and will facilitate the integration of vendor and supplier emissions data. The platform will enable better transparency for each AO event from 2023 onward, across Scope 1, 2, and 3 emissions.
Infosys is also driving sustainable change in its presence at the tournament. The Infosys Fan Zone at Melbourne Park is certified as climate active because all of its carbon emissions are offset and the building itself is made from recycled materials.
AI Video Insights: Powering on-court strategy and media reporting
With an improved Player's Portal and new AI-made videos, players and coaches will be able to learn more about the game and their opponents for post-match and pre-game analysis. Additional features added for AO 2023 include Get into the Zone, which plays video montages of the player’s previous exceptional performances to put them in the winning mindset before the match. An opponent tendency feature will also allow players to view and analyse the statistical playing tendencies of their opponents.
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Beyond players and coaches, AI Shot of the Day has been enhanced to enable Tennis Australia’s media team to quickly analyse and post social media-ready clips from the best shots of each day.
Match Centre 2.0: Enabling predictive insights to increase fan-engagement
A refreshed Match Center 2.0 will be live on the AO website and mobile app for all matches throughout the tournament providing fans with immersive insights such as Matchbeats, Stroke Summary, Rally Analysis, Courtvision and AI Commentary. With a real-time prediction as the game goes on, the new win predictor makes every match more interesting to watch. To improve accessibility and engage a larger fanbase, Infosys MatchBeats has been enhanced to present simplified game data and visualisations with the use of contrasting colour combinations that meet Web Content Accessibility Guidelines 2.1 AA.
Infosys Springboard: Nurturing future leaders
Infosys and TA are also working together to train future leaders in the area. Year 10 and 11 students in metropolitan Melbourne and rural Victoria can use Infosys Springboard to access digital learning. Through a customised version of the platform, programme beneficiaries have the opportunity to learn transferrable skills in areas such as inclusion, leadership, technology, and design thinking.
Craig Tiley, CEO of Tennis Australia and Australian Open Tournament Director, said, “Working with Infosys over the past five years has enabled us to set new benchmarks in fan engagement using digital technologies. This partnership has made it possible for us to give everyone involved in the tournament new and exciting digital experiences every year. This year, we're also going deeper and wider in our quest for truly meaningful use of technology for climate action. We remain committed to making the Australian Open a global standard for a digitally-enabled sport that is inspiring, engaging, inclusive, and sustainable.”
Andrew Groth, Executive Vice President Infosys and Region Head, Infosys Australia and New Zealand, said, “Through detailed journey mapping of how fans, players, coaches, and partners engage in the AO, our teams continually identify opportunities to innovate across digital and physical touchpoints with a focus on entertainment, sustainability, and accessibility.
"Our journey continues in 2023 through engaging fans in new digital experiences, engaging players through digital coaching, and better preparing young leaders through digital learning tools. This year, Infosys is particularly proud to contribute to the long-term sustainability goals of Tennis Australia, with the development of the Engage carbon tracking platform, which will be transformative for the sport and the AO as it moves towards a net-zero future.”
Source: Infosys
