Godrej Agrovet Unveils Sustainable Cotton Brand PYNA

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by KnowESG
KnowESG_Sustainable Cotton
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Godrej Agrovet Limited’s (GAVL) Crop Protection Business announced the launch of PYNA, an umbrella brand for sustainable cotton production.

A pioneer in establishing the concept of selective cotton herbicides in different markets, GAVL will be selling three of its cotton weed management products, Hitweed, Hitweed Maxx, and Maxxcott, under PYNA brand.

The cotton crops grow at a slow pace during the early stages. Additionally, due to the wider spacing between the crops, weeds impact the cotton yield by up to 45–50%. With PYNA brands providing a broad window of weed management options from seed sowing to the active flowering stage of the crop, farmers can now get a longer duration of weed-free crops. PYNA brands minimises the crop–weed competition and help establish the cotton crop in the early stages, which directly has a positive impact on the yield.

GAVL also announced that it will be extending PYNA brand logo to co-marketers like Bayer CropScience, Rallis India, Dhanuka Agritech, PI Industries and Indofil Industries etc. are promoting and helping the farmers grow cotton sustainably through PYNA brands which is a symbol of Trust and Quality. Easy and safe to use, PYNA brand products help farmers reduce their dependency on manual and mechanical methods of weed control, too.

Rajavelu N.K, CEO, Crop Protection Business, GAVL, said, “Globally, India has the largest area under cotton cultivation. However, with only 10% of the total cotton acreage area treated properly, it has not only impacted productivity but also farmers' profitability. Hence, to enable sustainable cotton production, we are happy to bring our 3-marquee offerings under PYNA brand.”

“To ensure quality supply to farmers every time, we are excited to partner with co-marketers to leverage PYNA brand. The same will allow them to leverage the trust that Godrej brand has earned amongst the farmers in the last 36 years and collectively tap 90% untapped cotton acreage,” he further added.

For more environmental news

Source: APN News


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