GoBlu, BluWin Promote Eco-Chemicals in Fashion
BluWin, a software solutions provider and chemical management company GoBlu have formed a strategic partnership. They aim to promote the use of eco-friendly chemical products in the fashion and textile industries.
To enhance the transparency and data accessibility concerning chemicals used in fashion, GoBlu and BluWin have formed a strategic partnership.
According to Lars Doemer, the managing director of GoBlu, the partnership has created synergies between BluWin's chemical management expertise and GoBlu's data management platform, The BHive, that have been beneficial to customers in previous joint projects. Doemer is happy to formalise the collaboration into an official strategic partnership.
BluWin's general manager, Omar Orrego, believes that GoBlu and BluWin's strategic alliance will enable industry players to meet the rising consumer demand for ethically produced goods and transparent information.
The partnership will provide supply chain participants, including brands and retailers, with an effective tool to encourage the adoption of environmentally friendly chemical products and enhance transparency with reliable big data on chemicals.
Omar Orrego also added that BluWin's vast knowledge and expertise complement the ongoing digital transformation to aid the global supply chain.
Through the BHive app created by GoBlu, producers can use their smartphones to collect data on all chemical items used on-site and determine whether their products meet the sustainability standards of different brands and retailers.
Source: Apparel Resources
