CJ Launches ALTIVE Plant-based Milk Alternatives

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by KnowESG
KnowESG_Altive
Image courtesy of https://newsroom.cj.net/

CJ CheilJedang has expanded the lineup of ALTIVE, its proprietary range of plant-based alternative beverage products that includes vegan coffee and brown rice-based protein milk.

Launched in June last year, ALTIVE was developed through CJ CheilJedang’s in-house food venture programme, INNO 100.

The product lineup includes ALTIVE Original, ALTIVE Barista, and ALTIVE Vegan Coffee. ALTIVE Original is a blend of brown rice and pea protein that provides high protein and calcium, with a Korean brown rice base added to enhance its flavour.

ALTIVE Barista is a plant-based milk alternative developed specially for cafes to make a moderately smooth texture in lattes. ALTIVE Vegan Coffee uses alternative sugars, including allulose and steviol glycosides, for a sweet flavour without the need for milk fat, lactose, or sugar.

ALTIVE products are designed to be ideal alternatives for milk in all situations, providing great taste and nutrition, while their plant-based ingredients make them more sustainable than dairy options.

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Source: CJ Group

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