Champions League Finals with Reusable Packaging
PepsiCo and UEFA are adopting circular economy strategies focused on the 3Rs (reduce, reuse, and recycle) to mitigate football's environmental impact and promote resource efficiency.
Circular economy practices centred around the 3Rs (reduce, reuse, and recycle) will be featured at the Women's UCL Final in Eindhoven on June 3 and the UCL Final at Istanbul's Atatürk Olympic Stadium on June 10.
Throughout the finals, all food and beverage packaging provided by PepsiCo will be 100% recyclable. Additionally, Atatürk Olympic Stadium in Istanbul will have 220 recycling bins for waste sorting after the event.
The Women's Champions League Final will be the first to introduce returnable packaging for food and drinks. Fans will be able to purchase beverages in 52,000 0.40L transparent cups with a returnable deposit of €2. Moreover, Doritos Nachos will be served on returnable trays throughout the stadium.
In Istanbul, PepsiCo is collaborating with TURN, a scalable reuse system, to manage 48,000 smart cups and bin operations at the Champion's Festival sampling stands.
Archana Jagannathan, Chief Sustainability Officer at PepsiCo, stated, "PepsiCo is continuously leveraging its reach and influence to transform the way society produces, utilises, and disposes of packaging."
Michele Uva, UEFA's Director of Social and Environmental Sustainability, expressed, "UEFA is thrilled to continue its partnership with PepsiCo to implement circular economy practices in these two significant finals."
PepsiCo has been in partnership with UEFA since 2015. The global food and beverage company recently launched pep+ (Pepsico positive) Partners for Tomorrow, a platform designed to assist its customers in achieving their sustainability objectives.
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Source: Packaging Gateway