Ball Corporation and Novelis Inspire Companies to Make Circularity a Priority

Ball Corporation and Novelis, both members of the World Economic Forum's newly formed aluminium branch of the First Movers Coalition (FMC), are urging their counterparts in the industry to promote circularity.
The aluminium sector as a whole accounts for 2% of global man-made GHG emissions and produces about 1 billion tonnes of CO2, owing primarily to the electricity necessary to create primary aluminium.
Aluminium is still in high demand as a key enabler of transportation, energy, and circular economic transitions. Because of the magnitude of the problem, Ball and Novelis are urging enterprises from all parts of the value chain to join them in speeding decarbonisation in the aluminium industry.
The First Movers Coalition, a global initiative launched by the World Economic Forum and the US Department of State, through US Special Presidential Envoy for Climate John Kerry and the Office of Global Partnerships, and in collaboration with the US Departments of Commerce and Energy, is a global initiative that harnesses the purchasing power of companies to decarbonise seven hard-to-abate industrial sectors that currently account for 30% of global emissions—Aluminum, Aviation, Chemicals, Concrete, Shipping, Steel, and Trucking. They're also encouraging businesses to look into innovative carbon-removal methods.
By 2030, Ball and Novelis will have purchased 10% of all primary aluminium, resulting in near-zero carbon emissions. By 2030, both firms will ensure that at least 50% of all aluminium utilised annually is recycled aluminium, with Novelis already exceeding this goal with 57 per cent of its inputs being recycled.
Ball is also working toward its 2030 circularity target for the aluminium beverage container market, which calls for an 85 per cent recycled content. It recently stated that it signed a virtual power purchase agreement (VPPA) with a subsidiary of NextEra Energy Resources, LLC to purchase 151 megawatts of new wind energy. Novelis is constructing a $2.5 billion aluminium recycling and rolling plant with advanced sustainability and circular manufacturing.
Source: Environmental Leader