APP's Tips on Recyclable E-Commerce Packaging

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by KnowESG
KnowESG_APP's Tips on Recyclable E-Commerce Packaging
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The pivotal role of packaging in determining the success of a product in the market is no secret, encompassing a spectrum from boosting brand recognition to safeguarding your product's integrity.

However, packaging extends beyond mere aesthetics and functionality; it serves as a mirror reflecting your company's values and image. In the contemporary business landscape, marked by a growing emphasis on sustainability, this facet has taken on heightened significance.

The Surging Interest in Sustainable Business Practices

Recent years have witnessed a burgeoning interest in sustainability, touching various facets of our lives. Consumers have become increasingly mindful of their purchase decisions, actively seeking out eco-conscious brands. Notably, a study by Deloitte unveiled that up to 64% of UK consumers actively curtail their use of single-use plastics, with 40% favouring brands espousing environmentally sustainable principles.

Concurrently, regulatory bodies are placing greater emphasis on environmental, social, and governance (ESG) considerations. Companies that label their products or services as sustainable are now subject to heightened scrutiny from the public, environmental organisations and regulatory authorities. Against this backdrop, e-commerce businesses can align their operations with sustainability goals in a direct and impactful way by starting with their product packaging.

The Benefits of Recyclable Packaging for E-commerce Enterprises

Data from Packaging News reveals that half of all plastics used by e-commerce businesses are allocated to packaging. Shifting towards eco-friendly packaging can be a game-changer for the environment, while also offering numerous advantages for companies.

  • Positive Branding: Opting for sustainable packaging options allows your e-commerce enterprise to showcase its commitment to environmental responsibility, striking a chord with the ever-growing eco-conscious consumer base.

  • Expanded Customer Base: As sustainability trends continue to gather momentum, it's clear that customers prefer engaging with and supporting businesses that prioritise sustainability. Adopting green and recyclable packaging can help your company tap into this consumer pool.

  • Cost Savings: Green, biodegradable packaging minimises the use of excessive materials. This reduction in package weight and size enables the shipment of more products, leading to cost savings on freight expenses. Subsequently, you can reduce the number of transport services required, resulting in long-term cost savings that can be reallocated to vital business functions.

  • Space Optimisation: Reduced storage requirements per product create opportunities for expansion, whether it's diversifying your product line or offering more shelf space for flexible product placement and marketing displays.

  • Non-toxic: Traditional packaging materials often harbour health risks, with substances like bisphenol A (BPA) and toxic PVC posing threats to human well-being. In contrast, green packaging options are typically free from such harmful substances. For instance, Asia Pulp & Paper's Foopak Bio Natura paper packaging, sourced from certified wood, offers enhanced functionality without plastics or optical brightening agents. It can be composted, fully recycled, and repulped without additional treatment, ensuring a safer and healthier option.

By taking sustainable steps, such as transitioning from plastic to paper packaging, businesses set the stage for broader adaptations to cater to an eco-focused market. In doing so, they position themselves for long-term sustainability and secure their place in the market of the future.

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Source: The Yorkshire Post


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