APEC CEO Summit 2022: Thailand Discusses Plans for Responsible Tourism and Sustainability

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by KnowESG
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At the APEC CEO Summit 2022, Mr. Yuthasak Supasorn, Governor of the Tourism Authority of Thailand (TAT), talked about how Thailand's tourism is moving toward being more sustainable, inclusive, and good for the environment.

Mr. Yuthasak said, “TAT is honoured to have the opportunity to share our commitment to promoting responsible and sustainable tourism at the APEC CEO Summit, which is considered the most influential meeting of business and government leaders in the Asia-Pacific region.”

He emphasised Thailand's openness to foreign tourism and stressed the need to offer travellers unique and relevant travel experiences.

TAT is laying the groundwork for a tourism industry that is focused on the customer, values experience tourism, and encourages industry partners to work together. It promotes smart tourism, which uses data from customer behaviour to design and market sustainable tourism products.

Also, Ko Mak in Trat Province is being promoted as Thailand's first low-carbon tourist destination, and people in and out of the industry are being encouraged to work together through networks to build a tourism business ecosystem that benefits everyone.

The APEC CEO Summit allows CEOs and top business leaders to engage in dialogue with APEC leaders on today's most important challenges. Furthermore, it offers unrivalled opportunities to build networks, hear directly from APEC leaders, discuss regional concerns, and gain vital business insights. The APEC CEO Summit 2022 was held this year from November 16 to 18.

Source: Travel Daily News

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