UPL and ORO Agri Sign Development and Distribution Deal for Orange Oil Multifunctional Bioprotection Product
UPL Ltd., a global provider of sustainable agricultural solutions, announced today a new partnership with Oro Agri, a Rovensa company, for the co-distribution and further development of Orange Oil, a biosolution that is effective against a wide range of pests and diseases.
Oro Agri developed Orange Oil as a residue-free biosolution with fungicidal, insecticidal, and acaricidal characteristics. Orange Oil, now registered in over 30 countries and with more than 140 crop and pest combinations, joins Natural Plant Protection – NPP's biosolutions portfolio, enabling farmers to adopt more sustainable agriculture.
UPL will co-distribute Oro Agri's solo Orange Oil bioprotection formulation in 2023. Oro Agri will continue to supply existing clients directly, while UPL will leverage its global distribution network to enter new markets and grow its customer base. UPL and Oro Agri will also develop, register, and market new and existing Orange Oil formulations to give producers around the world the newest crop protection biosolutions. The partnership is part of UPL's OpenAg® ambition to develop a worldwide network.
Eric van Innis, CEO of ROVENSA, said:
“This collaboration agreement with UPL will allow the rapid development of one of our flagship products across the globe, maintaining our distribution in markets where we already have a presence and strengthening our footprint in new potential markets, optimising the combined regulatory and intellectual property of both UPL and Rovensa. Both parties share the same mission: contributing to feeding the planet through sustainable agricultural inputs for well-balanced agriculture.”
Mike Frank, President and COO at UPL, said:
“We look forward to collaborating with Oro Agri to evolve Orange Oil with more applications, combining our expertise to benefit growers. Orange Oil will join our ProNutiva® programme, working in synergy with NPP’s other biosolutions and UPL’s conventional inputs to improve farmers’ efficiency and profitability while reducing environmental impacts.”
Source: UPL
