Rubicon Leads Grocery's Zero-Waste Future

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by KnowESG
KnowESG_Rubicon Leads Grocery's Zero-Waste Future
Image courtesy of Rubicon Technologies

Rubicon Technologies, Inc., a prominent provider of software-driven solutions in the waste, recycling, and fleet management domains, serves a global clientele of both businesses and governmental entities.

In a recent update, Rubicon showcases its commitment to spearheading zero-waste initiatives among its customer base, which predominantly comprises grocery stores and supermarkets.

The journey towards achieving zero waste presents a formidable challenge for organisations across various sectors, primarily due to intricate and specialised nature of their operations. This challenge is especially pronounced within the grocery industry, given the diverse array of materials in play and their integral role in store processes.

Rubicon's 2023 Corporate Citizenship Report spotlights its collaboration with one of the nation's largest supermarket chains. Remarkably, in 2022 alone, this partnership diverted a staggering 141,745 tonnes of material away from landfills, marking a significant upswing in the diversion rate from an initial 62% when the collaboration commenced in 2016, now reaching beyond 80%.

Looking ahead, this supermarket giant has set an ambitious target of achieving a 95% diversion rate by 2025, reaffirming its commitment to sustainability through its ongoing partnership with Rubicon.

The core of Rubicon's approach, aptly termed "Sustainable Materials Management" (SMM), revolves around a phased strategy. This strategy entails assessing and minimising a customer's waste output to the smallest possible volume through the adoption of sustainable business practices upstream and the implementation of waste reduction and recovery methodologies downstream.

All the while, Rubicon identifies avenues for reducing operational costs, optimising revenue from commodities, minimising environmental impacts, and safeguarding brand reputation.

Ryan Cooper, Vice President of Circular Economy Solutions at Rubicon, emphasises the advantages of Rubicon's structured zero-waste approach for grocery clients. It promises a consistent drive toward sustainability and a high diversion rate.

Through ongoing innovation and dedication, Rubicon is actively reshaping the operations of its clients and helping establish new industry benchmarks. Together, they are forging a future where waste isn't merely reduced but is intelligently repurposed to benefit communities and the planet at large.

Diverging from traditional waste management paradigms that prioritise landfilling waste and extracting a limited set of high-value commodities, Rubicon's "Integrated Solutions Methodology" offers a holistic perspective.

This method not only examines the waste generated downstream but also scrutinises the specific points of waste generation, processes, operational directives, and waste management policies upstream that contribute to waste generation.

This comprehensive approach empowers Rubicon to craft end-to-end programmes for each client, identifying material sources, potential eliminations, and opportunities for merging various material types when feasible. The outcome is a more effective, long-term strategic plan that yields superior diversion outcomes.

The demand for zero waste programmes continues to surge as waste generators align with evolving sustainability objectives influenced by both internal initiatives and external factors such as state and local regulations.

Rubicon's mail-back programme, executed in collaboration with g2 revolution, simplifies the management of regulated or hard-to-recycle waste materials. It provides user-friendly containers, an uncomplicated mail-back process, and transparent reporting on landfill diversion.

Rubicon's commitment to zero waste isn't a recent development; it has been at the forefront since its inception. This is evident in its partnerships beyond the grocery sector, including assisting a speciality retailer in achieving TRUE zero waste certification at its reverse logistics centre in California.

Furthermore, Rubicon's recent endeavours with industry leaders harnessing asphalt shingles, mushrooms, and mycoremediation technology exemplify their dedication to reducing construction and demolition waste and creating sustainable, reusable products to foster a more circular economy.

For detailed insights into how Rubicon deploys its cutting-edge technology products to empower businesses, local governments, and waste haulers in championing zero waste initiatives, enhancing recycling rates, and meeting sustainability goals and regulations, visit the respective sections on the Company's website dedicated to enterprises, governments, and haulers.

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To view and compare company ESG Ratings and Sustainability Reports, visit our Company ESG Profiles page.

Source: Rubicon Technologies


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