Navya and Electromin Enter a Non-Exclusive Distribution Agreement to Boost Sales of Navya's Autonomous Solutions in Middle East

Published on: 27 July 2022
by KnowESG

NAVYA, a leader in autonomous mobility solutions, and Electromin, a Saudi Arabian e-Mobility company, have signed a distribution agreement to market and expand Navya's goods and services across the Middle East with the Kingdom of Saudi Arabia as a top priority.

Exploratory work between Navya and Electromin began at the end of March 2022 to verify the market need in this region, the applicability of Navya's solutions, and Electromin's capacity to apply them at scale.

Many nations in the GCC(Gulf Countries Council) are working on large-scale smart city initiatives, transportation evolution, and ecological transition, and autonomous shared transport solutions for people and cargo are crucial in these endeavours.

 Navya expects a significant increase in demand in future years for the aforementioned use cases and has already deployed a dozen autonomous shuttles in the United Arab Emirates and the Kingdom of Saudi Arabia.

The favourable market environment has prompted Electromin to expand its product offering to include autonomous mobility solutions, which are crucial to the success of transformation programmes in the Kingdom of Saudi Arabia, the Gulf Cooperation Council (GCC), and the Middle East and North Africa (MENA). 

Navya was selected as the market's most cutting-edge and relevant technology and skills to swiftly fulfil the expanding demands of illustrious private and public customers around the country.

In the Kingdom of Saudi Arabia and the Middle East and North Africa (MENA) region, Navya has a strong and reliable local partner in Electromin, an e-Mobility company wholly owned by Petromin, a leading Saudi company in the fields of advanced lubricants, automotive technology, multimodal mobility, and sustainable transportation.

Electromin will distribute all of Navya's products with the support of a specialised staff that has received extensive training from Navya in marketing and sales strategies related to autonomous systems for transporting people and cargo. With local service that lives up to the standards of a demanding market, Electromin will deliver the greatest possible experience for its partners and customers before and after a sale.

Additionally, Navya and Electromin will be able to provide offers, including vehicle rental and after-sales services, to cater to the unique requirements of the local market as a result of their partnership.

Together, Navya and Electromin are thrilled with their plan to make the GCC and MENA countries a model of autonomous, connected, sustainable, and inclusive transportation for the world. When it comes to expanding and strengthening its presence in this promising market, Navya has chosen Electromin as one of its distribution partners.

Kalyana Sivagnanam, CEO of Electromin, said: 

“We are very pleased to partner with Navya in the distribution of their products and services to offer our many customers in the Gulf Arab States and MENA region a reliable autonomous mobility offer adapted to their sustainable transportation challenges and the cities of the future. 

"This agreement strengthens our current portfolio and extends our position in the value chain of a sector in high demand. Electromin is a company focused on the future of mobility, and we are convinced that Navya autonomous systems are part of it. Together, we have everything we need to deploy Navya shuttles, Charlatte Autonom Tracts, and autonomous driving packages equipped with Navya Drive autonomous driving software and Navya Operate® supervision on a very large scale.”

Sophie Desormière, CEO of Navya, said: 

“We are delighted to strengthen our strategic and commercial partnership with Electromin, which will provide us with new growth opportunities and a strong dynamic in a strategic territory for Navya and Charlatte Autonom. Our non-exclusive collaboration with Electromin is a major step in our international development and represents a formidable lever to accelerate our deployment projects for the transportation of people and goods. 

"The complementary nature of our collaboration provides each of us with real long-term development prospects, both in the shuttle and logistics tract segments, as well as in next-generation platforms integrating Navya Drive autonomous driving software and Navya Operate® supervision software. With already 75% of the autonomous transportation market share in the Gulf Arab States, this agreement reflects Navya's leadership position in a market with very high potential and our desire to continue to develop in this market by exploiting all the growth avenues available to us and expanding our collaboration with all the partners that will enable us to achieve our goals”.

Source: Businesswire

For more technological news