e& Goes Green with Recycled SIMs
e& has unveiled its groundbreaking Green SIM Card initiative, a stride towards environmental sustainability tailored for its UAE clientele leading up to the 28th Conference of the Parties to the UNFCCC (COP28) in Dubai.
In its role as the Principal Technology Partner for COP28, e& continues to underscore its dedication to sustainability, aligning with its overarching mission to achieve a net-zero target by 2030.
As the UAE embraces 2023 as the 'Year of Sustainability' in conjunction with hosting COP28, e& is intensifying its commitment to green initiatives that foster a low-carbon society, diminish environmental impact, and champion sustainability.
The inception of the Green SIM Cards initiative reflects e&'s unwavering commitment to Environmental, Social, and Governance (ESG) principles, aimed at addressing climate challenges comprehensively within its operational framework.
Crafted from recycled consumer electronics, these innovative cards represent a significant leap towards environmental sustainability, boasting a substantially lower carbon footprint compared to traditional counterparts. To meet the demands of the COP28 influx, e& has procured over half a million Green SIM Cards.
Obaid Bokisha, Group Chief Operating Officer at e&, expressed enthusiasm about this sustainable innovation, emphasising the company's desire to contribute to global climate initiatives by championing eco-friendly solutions and collaborating with stakeholders. With an eye on inspiring businesses worldwide, e& positions itself as a leader in the technology sector, actively encouraging investment in green technologies.
Beyond the Green SIM Cards initiative, e& is diligently reducing its carbon footprint, targeting a net-zero status in scope 1 and 2 within its UAE operations by 2030. This commitment is evident in the deployment of energy-efficient wireless equipment at mobile network sites, resulting in an impressive 52 per cent reduction in energy consumption compared to conventional equipment. This transformation equates to an annual decrease of 7.6 tonnes of carbon emissions per site.
Additionally, e& has joined the World Economic Forum’s EDISON Alliance, further solidifying its commitment to making a substantial impact by enhancing network access, providing financial services, and advancing technology education to improve the lives of 30 million individuals by 2025.
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