Bloom Bags $525,000 in Seed Funding for its Anti-Greenwashing Platform

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by KnowESG
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Bloom Impact Investing, a climate-focused fintech business, has raised $525,000 in seed funding led by Up co-founder Dominic Pym and Envato founders Collis and Cyan Ta'eed.

Camille Socquet-Clerc and Bertrand Caron launched the mobile investment app in 2019. It aims to not only democratise the investing landscape but also provide investors with a green solution.

Individual users can begin investing with as little as $100 and will not be charged brokerage fees, while companies and trusts can use the platform with a minimum investment of $5000.

Featured Article: What Are The Main Greenwashing Tactics Companies Use?

According to Bloom, it wanted to prove that you can be an investor and help save the planet simultaneously. Part of the Bloom strategy is making previously unlisted green investment opportunities, such as solar and wind farms, accessible in the app. And it’s certainly a pertinent time to be moving the green investment space. The Responsible Investment Association of Australasia says that over the next five years, impact investing in Australia will grow to $100 billion.

“I wanted to invest in sustainable and climate-positive investments, but most opportunities were restricted to wholesale and institutional investors by buying individual stocks,” Bloom Impact Investing co-founder and CEO Camille Socquet-Clerc said in a statement.

“I saw an opportunity to create an avenue for people like me who wanted to invest but didn’t have $50,000 to spare or endless amounts of free time to research which companies would deliver the best returns and genuine climate impact.

“We’ve created a diversified and liquid portfolio to allow all Australians to invest in the clean energy transition and benefit from it,” she said.

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Source: Smartcompany


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