Sustainability and branding: From green to great

For this event, we are excited to be joined by Arco's Head of Sustainability, Jim Harbidge, and their Head of Brand and Proposition Development, Lee Morton. Together, they will explore how their sustainability initiatives and brand strategy work in harmony to ensure credibility remains at the heart of the business. Understand how important sustainability is for businesses and how it affects your brand's positioning in the market along with your reputation towards potential clients and customers. Gain immense knowledge from sustainability and brand experts to improve your business.